For the past two years, I've been partnering with business owners, founders, and clients across Australia, Germany, Kuwait, and the UAE to turn business goals into high-performing digital products, including Mersal24, NeuroLead, NeuroLab, MySolas, I bridge strategy, design, and execution to deliver websites and mobile experiences that convert users and scale with growth.

• Led full design cycles for web and mobile products, from early concepts and user flows to final UI and launch-ready assets.
• Worked closely with founders and teams to translate business goals and user needs into clear product experiences.
• Built high-performing Webflow websites, with SEO structure, responsive layouts, and performance in mind, achieving a speed insights of avg. +98% across delivered Webflow projects.
• Improved user engagement and conversion by refining layouts, content hierarchy, and interaction patterns.
• Created reusable components and design systems to keep products consistent and easier to scale.
• Managed multiple international projects while maintaining quality, timelines, and clear communication.
• Reduced development handoff friction by creating structured components, tokens, and developer-friendly assets.

• Led UX and UI design for web and mobile products, and digital platforms like AbuDhabi Art, Art Dubai, Euromercato. Ensuring usability, visual consistency, and overall product clarity.
• Conducted generative research with users and stakeholders, translating insights into design decisions that improved product direction and reduced early-stage design risks.
• Improved user flows and information architecture, reducing average task completion time by 35% on average and increasing successful user actions across key product journeys on multiple projects including Roomco, Blindlove, Uni-ce.
• Delivered full-cycle product design from research and wireframes to high-fidelity UI and interactive prototypes, shortening design-to-development turnaround by
• Improved designer–developer collaboration by introducing structured documentation and handoff workflows, also organized design to dev workshops with developers, decreasing implementation issues and revision cycle times.
• Supervised branding and digital presence for internal products and client projects, ensuring consistent visual identity across websites, marketing assets, and product interfaces.

Stepped into a senior role with ownership over UI & UX decisions and workflow quality across public sector projects including Kuwait MOCI, Kuwait NIC, Kuwait CAIT, Kuwait CAPT, Kuwait UIC and private sector projects including Zain Kuwait, ABK Bank, , Bareedi, Ottu Payments, , Gulf Insurance Group, TAMA Projects. big part of the role was improving how experiences were designed, reviewed, and built, both for users and for the team itself.

• Owned UX strategy and design decisions from early structure through detailed interactions.
• Led research and synthesis efforts, turning user behavior, feedback, and constraints into a clear direction.
• Simplified complex, rules-heavy workflows by reworking information hierarchy and interaction logic.
• Helped transition the design team’s workflow fully to Figma, improving collaboration, consistency, and handoff.
• Reviewed and guided design work to keep patterns aligned across products.
• Introduced UI animation and light 3D elements to improve feedback, orientation, and flow through complex workflows.
• Partnered closely with product and engineering teams to keep user needs central throughout delivery.
• Mapped user flows and edge cases for systems with heavy forms, approvals, and role-based access
• Conducted sessions with stakeholders and users to translate vague requirements into clear, usable screens
• Tested flows with users and adjusted designs based on where people actually struggled
• Worked day-to-day with developers to resolve design constraints and implementation details